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Super Bowl Takes Break from COVID-19 Awareness, Returns with the Witty Ads

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Super Bowl

Key Highlights:

  • The brands will try to uplift the audiences by using their ads to deliver messages of strength and triumph.
  • Super Bowl accounts for 100 million viewers across the U.S and has over 70,000 live audiences at the SoFi Stadium outside Los Angeles.
  • NBC the broadcaster of Super Bowl charges $7 million for 30 seconds of commercial time.

Last year, Super Bowl advertisers avoided glamourous and witty ads and respectfully acknowledged the difficult year of COVID-19.  With the world gradually returning to normalcy, the brands are returning with the time-tested tactics of big laughs. Brands aim to uplift the audiences with optimistic and funny ads.

The United States has witnessed a decline in cases and few areas have eradicated the mandatory mask rule. Also, the health experts are hopeful that the virus has become more manageable.

Super Bowl on Large Scale

Last year’s game at Tampa, Florida had limited one-third capacity siting but this year Super Bowl will be held at SoFi Stadium outside Los Angeles. It is estimated that there will be 70,000 people at the stadium, returning the stadiums to pre-COVID times.

Across the U.S. Super Bowl accounts for 100 million viewers and brands have the chance to market the products on a large scale this year. Given the popularity of the game, NBC-the broadcaster has charged around $7 million for only 30 seconds of commercial time.

Advertisers get creative

The advertisers are shying away from the mention of COVID-19, however, some of the brands might use the situation for creative purposes. For instance, Budweiser plans to tell the story of one of its trademark Clydesdales recovering from injury.

Last year, Budweiser skipped Super Bowl advertising and instead donated the funds in COVID-19 support and vaccine awareness. This year Budweiser will display the message of hope and resilience for America.

You shouldn’t miss it…

  • Amazon will provide the first trailer for its much-awaited “Lord of the Rings” streaming TV series, which will debut on the streaming platform in September.
  • Super Bowl will welcome newcomers like cryptocurrency exchanges FTX Trading Ltd and Crypto.com.
  • Meta—formerly known as Facebook—will be pitching its Quest 2 VR headset.

Read more to know: WHO warns; Do we need to safeguard from Omicron mutations?

Will Tesla be producing Cathode at the Texas site? Permit Awaits

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Cathode

Key Highlights:

  • Tesla has applied for a permit to produce cathodes at the existing Austin car factory.
  • The permitting process is under the name ‘Cathode’ throughout the permit.
  • Tesla still requires permission for air quality control at manufacturing sites.

Tesla Inc. has recently initiated the permit process to extend Austin’s car factory and includes the production of cathodes for battery manufacturing. The following has been confirmed through filings and spokeswoman.

The application for Austin building permit was under the program named ‘Cathode’, and Colorado River Project LLC was listed as the co-applicant. The cathode has been used as the name throughout the permitting process for the Austin-based factory—both state and local level.

The spokeswoman of the city’s development services department commented, “I can confirm that this is for the Tesla project and this permit is for a cathode building.” Although there was no additional information on the city development plans.

Tesla expands Vehicle factory

Tesla already has a vehicle factory set near the airport, on the eastern outskirts of Austin. With the addition of this new building, the Tesla factory will expand to a size of 1.6 million sq. ft.

Earlier this year, Tesla began the manufacturing of vehicles at the Austin-based factory. Elon Musk, the CEO of Tesla, had intended towards the company’s expansion plans to build a cathode facility as part of the battery cell production plant in September.

Commission Permit still pending

On January 20th, the Texas Commission on Environmental Quality permitted the Tesla vehicle manufacturing site. Although, several other permits still stand pending from the commission. It needs to provide an air quality permit for polluting manufacturing sites.

In the permit filed with Commission in 2020, Tesla stated that the emission sources for battery cell production will include anode and cathode mixing dust. In the battery, manufacturing cathode is the single most expensive component of the battery. It may be profitable for the business but manufacturing cathode requires a lot of space and releases a large quantity of CO2 emissions.

Also Read: WHO warns; Do we need to safeguard from Omicron mutations?

WHO warns; Do we need to safeguard from Omicron mutations?

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Omicron

Key Highlights:

  • Omicron is the latest mutation of COVID-19 but not the last to tackle, reports WHO.
  • The UN health agency is tracking four different mutations of Omicron.
  • Omicron variant BA.2 accounts for 97% spread across the countries raising concerns.

The World Health Organization (WHO) has recently reported that the COVID-19 variants are the wild card and there might be a new variant to tackle. Maria Van Kerkhove from WHO asserted that the Omicron variant is not the only concern as the UN health agency is tracking four different variants.

Her statement covered that even with the long-term dwelling pandemic, the researchers are not successful at knowing everything about the virus. We have witnessed that COVID-19 is capable of altering to newer mutations.

Maria Van Kerkhove states, “We know a lot about this virus, but we don’t know everything. And quite frankly, the variants are the wild card. So we are tracking this virus in real-time as it mutates as it changes…But this virus has a lot of room to move.”

Omicron is not the only concern

New COVID variant is the latest health concern but it will not be the last health concern discussed by the WHO. There is a probability of a new variant emerging soon. Thus, there is a vital need for people to be vaccinated against the COVID-19 virus and also abide by the pandemic norms.

Van Kerkhove has already discussed the possibility of a new Omicron variant emerging. However, the team was yet unclear on how will it affect the population and will it be more contagious than Omicron or more deadly.

WHO monitoring Omicron variants

Omicron has been reported to have four sub-variants: BA.1, BA.1.1, BA.2, and BA.3

These sub-variants are being monitored by the WHO. BA.2 is reported to be more transmissible than BA.1. It is predicted that BA.2 might be the detected variant spreading across the world.

The UN health agency’s weekly epidemiological report suggested that the new variant is increasingly dominant, which makes up nearly 97% of all positive cases.

Amazon aims to create 1,500 new apprenticeships in the UK by 2022

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Amazon

Key Highlights:

  • Amazon announces 1,500 new apprenticeships across the United Kingdom.
  • 40 schemes cover engineering to health & safety and around 200 apprenticeships are degree level.
  • Amazon employed over 70,000 staff in the UK and said the scheme will improve employee skills.

The retail giant Amazon has recently announced that it will create 1,500 new apprenticeships across the United Kingdom by 2022.

Amongst these apprenticeships, 40 are entry to degree-level schemes, which focus on areas of publishing, marketing, retailing, and a program focused on environmental, social, and corporate governance (ESG).

Growing workforce for Amazon

Earlier, Company had stated that it would create 10,000 permanent roles in 2021 and aimed for 55,000 permanent employees by the end of the year. Amazon reported that in 2021 the company acquired 25,000 permanent workforces in the UK. This takes the total to 70,000.

The tech giant also hired an additional 15,000 employees for its fulfillment centers, delivery stations, sort centers across the UK, and corporate & research & development functions.

Expansion in the UK

Since 2010, Company has invested around $43.3 billion in the UK, although there is no official breakdown of the investment.

In 2021, Company set up its first 17 physical stores across UK—2 Amazon four-star retail stores in London & Kent and 15 Amazon Fresh food stores in London. These stores sell a selection of products not only from Amazon but also small businesses in the UK.

Filling the skill gap

In 2021, Amazon had stated that it will be hiring 55,000 staff across the globe for roles in robotics, engineering & research, and corporate jobs. It outlined that around 40,000 jobs were in the U.S. and 2,500 in the United Kingdom. The remaining jobs were targeted towards Japan, Germany, and India.

The recruitment drive for the companies in the U.S. and UK has highlighted the rising issues of filling skilled roles. Company had previously offered 1,000 Euros as a signing bonus to fill some roles. These apprenticeships will help in scaling the employee skills, which will address the demand of the job market.

Expansion plans underway for Dott raises an extra $70 million in funding

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Dott

Key Highlights:

  • Dott secures an extra $70 million funding.
  • The amount will be utilized to roll out new e-bikes and expansion plans.
  • Dott has managed to raise around $210 million by far.

Dott, the renowned e-bike rental firm, has managed to raise an extra $70 million in series funding. This amount will be dedicated to working over new e-bikes and also expanding the company in new countries with more offerings.

Previously, in Series B funding managed to raise $85 million last year. with the extra funding, Dott has by far raised $210 million.

Henri Moissinac, the Chief Executive of Dott stated: “We’re all on this crusade against personal cars. We want to make it super simple for anyone who wants to ditch their own car to have other transportation modes.”

E-bikes trend globally expanding

The global e-bike rental operators Bird Global Inc. was listed in November, and Lime which will be going public this year are the two largest players in this niche.

After the drastic events of COVID-19, the ride numbers are gradually returning to normal. The business is further expected to see growing consolidation as players scale up to tackle the regulations from cities trying to adjust to e-bikes.

Dott Aiming for expansion

The extra funding for Dott was led by an existing investor Sofina (SOF.BR) and a new investor abrdn (ABDN.L). In the latest round, one of its existing investors Prosus Ventures also participated.

Company currently has around 40,000 e-scooters and 10,000 e-bikes that operate in 36 cities across 9 European countries. It has recently partnered with FREE NOW—a European platform offering ride-hailing and taxi services.

Dott is seeking partners that will further help in enhancing the shared mobility to consumers. Furthermore, it will be expanding in France and Scandinavia and possibly Israel, the Netherlands with e-bikes only.

Also Read: 5 biggest electric bike stories 

Top 10 Innovator CEOs To Watch 2022

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Top 10 Innovator CEOs To Watch 2022

10 Best Business Leaders To Watch 2022

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10 Best Business Leaders To Watch 2022

10 Best Companies To Watch 2022

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Magazine Third Title Here

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Magazine Second title Here

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