- IBM and Salesforce team up to streamline generative AI for enterprises, prioritizing productivity and customer experience.
- The partnership boosts IBM’s genAI presence and promotes responsible AI delivery alongside ongoing core model development by both companies.
Salesforce and IBM have come together to offer enterprise AI advancements. This partnership aims to provide a more appealing package for CRM customers. Their collaboration will focus on various aspects of the CRM value chain, including integrating Salesforce’s offerings with IBM’s consulting services.
IBM will leverage its Garage digital transformation methodology to assist customers in implementing Salesforce AI technologies like Sales Cloud and Marketing Cloud.
IBM’s Data Classifier Tool
Customers will gain access to IBM’s Data Classifier tool, which simplifies data mapping through industry-specific AI models, mainly when working with data generated by Salesforce. This tool will complement Salesforce’s existing AI capabilities and will be integrated with IBM’s watsonx AI and data platform.
Simplifying Generative AI for Enterprises
The collaboration aims to simplify the adoption of generative AI for enterprises, addressing the growing need for enhanced employee productivity and improved customer experiences.
IBM Consulting’s global managing partner for generative AI, Matt Candy, emphasized the increasing demand for speed, personalization, and convenience in customer interactions.
- This partnership has been a strategic move for IBM as it seeks to expand its reach beyond its own products.
- They have been bolstering their workforce and consulting capabilities with third-party partners, focusing on responsible and trustworthy AI delivery.
- IBM recognizes its need to catch up in the genAI space.
Partnership Details and Offerings
Despite this collaboration, both IBM and Salesforce will continue their in-house efforts to advance generative AI technologies. The partnership is more about enhancing implementation capabilities rather than divvying up responsibilities.
The joint offerings resulting from this partnership are already available to customers.
1. What is the purpose of the IBM and Salesforce collaboration?
The collaboration aims to simplify the adoption of generative AI for enterprises while improving productivity and enhancing customer experiences.
2. Why is IBM partnering with Salesforce in the genAI space?
IBM recognizes its need to catch up in the generative AI field and aims to become more strategic in its approach to AI technology.
3. Are the joint offerings available now?
Yes, the joint offerings resulting from this partnership are already available for customers.