- The biggest and oldest consumer brand manufacturers, Unilever, sees B2B E-commerce as a huge digital growth driver.
- The stats of Unilever sales are mentioned in this article.
For Unilever, B2B E-commerce is a huge digital growth driver. Unilever is one of the biggest and oldest consumer brand manufacturers and the maker of more than 400 products like Dove soap and Lipton tea.
Sales Stats of Unilever
Total Unilever sales increased about 15% to 29.623 billion pounds from 25.791 billion pounds for the first six months of 2021 from January to June. Unilever says that E-commerce grew 25% in the first half and now represents 14% of total sales. Based on those stats, Digital Commerce 360 shows that digital Unilever sales totaled $5.039 billion from $4.03 billion in the first half of 2021.
B2B E-commerce was the main growth driver for digital Unilever sales though the company did not mention any specific stats.
The CEO of Unilever, Alan Jope said that in the first half, E-commerce grew 25% with growth coming from omnichannel retailers and their B2B platforms. The growth of E-commerce has moderated in the United States as consumers return to physical stores. Now, a high number of consumers are researching online and then purchasing offline. And that highlights the growing importance of digital channels in the way to purchase.
Unilever says that B2B E-commerce grew 69% in the first half of 2022 and is helping to grow overall digital Unilever sales. Jope says that it indicates E-commerce has increased from 2% turnover of Unilever to 14% in the first half within five years. They will keep investing in channel expertise, the perfect technology and in channel-specific innovation.
Unilever operates multiple B2B platforms like Compre Ahora, a B2B marketplace in Spain. It produces 400 food, cleaning, beverage, hygiene, and personal care products sold in 190 countries and used by more than 2.5 billion people daily.
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