Key Highlights
- As the world is moving digital and digital agencies are increasing to benefit clients from all fields, there are a few challenges faced by digital marketers.
- The increase in the diverse set of clients with uncommon expectations and ever-changing ad platforms and web technologies are the two major challenges faced by online marketers.
Digital marketing is now at center stage as everything globally has moved to digital. Digital marketers today indulge in geek-speak with each other. There are fewer real-life issues faced in this sector for industry outsiders.
Here are two major complexities faced by digital marketers in daily life.
- An increasingly diverse set of clients and uncommon expectations
- Ever-shifting ad platforms and web technology
Clients and Their Expectations
Digital marketing agencies now have a diverse set of potential clients. Most of the would-be clients of these agencies rely on digital marketing as they were not dealing with marketing or advertising before. The challenge is that digital marketers will not be able to meet uncommon expectations due to the increase in the number of clients.
For example, an agency like WPP group has thousands of clients worldwide, whereas Google ads advertisers worldwide are above twenty million. Each organization that constitutes the digital marketing market can benefit from a good website and SEO, social media presence, email marketing, online presence, and advertising. Therefore, digital agencies and their marketers must have the burden of gaining success in these organizations.
In-house marketers have to steer the lack of understanding of the respective field among their colleagues, which is quite challenging.
Digital marketers must serve organizations not savvy about marketing or digital marketing and those with some misconceptions about digital tasks. Handling such types of clients and hand-holding them is also challenging.
Dynamic Ad Platforms and Web Technology
Marketers use Google ads and Facebook ads for advertising purposes. As ad platforms change and update frequently, online marketers have to be careful and learn about them before starting new campaigns. The smart automation of google ads has impacted most of them. Also, they will have some limitations while using ad platforms like Facebook ads.
Some tools like Google Analytics have moved to a new version which is not friendly for most marketers. Certain web technologies may not get acceptance and give full control to Google. AMP for websites is an example of the same.
Digital marketers must endure such technological uncertainties all the time or after every core update. Hence, we could say that digital marketing has been growing complex.
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