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Social Media and Its Future

Key Highlights

  • According to a recent report, more than 80% of internet users use social media worldwide.
  • A question, “What does the future of social media look like?” arises with the dramatic increase in social media audiences.

Social media networking is becoming more popular these days. More than 80% of internet users worldwide use social media. Most companies, from food manufacturers to large automobile industries, communicate with their customers through Facebook, Instagram, Twitter, etc.

“We Are Social,” a social media management company and digital agency, stated that the average time spent on social media is 2 hours and 27 minutes per person from the 4.62 billion social media users globally.

The world is rapidly changing, and with the bigger audience using social media, there is an urge for questions such as: How does the future of social media look like? Will life entirely move to virtual reality? What do we expect from social media users & platforms further? How will social media help in a growing business?

The Growth of Social Networks

The social media world is expanding at a higher rate. As a result, social media platform builders constantly compete to reach the top in the market. Nowadays, social media platforms are not only concentrating on engagement and brand building but also on direct sales.

According to research, it is known that people trust social sales and easily buy products through social media apps like WhatsApp, Facebook, and Instagram. The short-form videos introduced by Tik-tok were like a storm in the social world, due to which other apps like Instagram, YouTube, etc. launched new features called reels and shorts.

Social media networking has all possibilities to become the point of convergence of all new trends and meet the business needs with the most effective methods. The social media force has enough power to promote or demote companies’ branding, reputation, and products. Hence, social media networks have to take the utmost responsibility to build everything in an efficient and useful manner.

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