Key Highlights:
- Mondelez and Innovid expanding their partnership to deliver personalized creative advertising globally.
- Mondelez increased personalization avoiding the old advertising tactics.
- Innovid has increased 30% year-on-year revenue for 2021.
Mondelez and Innovid will be expanding their partnership to deliver personalized creative advertising across the world, which is a priority for the marketer and other CPGs for years. Having personalized advertising results in higher click-through and conversion rates. Given the advantages of personalization, most of the marketers are working on implementing plans to support personalization, although only 13% are confident in their ability to deliver.
Innovid will be leveraging its offerings to close this gap with the DCO solution that uses first and third-party data to generate multiple ad versions from a single creative asset. The privacy-compliant tech does not require third-party cookies or smartphone IDs. With the rising concerns to data privacy, relying on third-party tech is not idle.
Mondelez increases personalization
Mondelez’s new marketing strategy involves increasing personalization while avoiding the traditional marketing tactics. Mondelez and Innovid’s partnership has expanded by building on the previous efforts, which infuses empathy with personalization.
The Global VP of Consumer Experience, Jon Halvorson commented, “Now, we can further that success across new markets, ensuring our customers experience our portfolio of iconic global and local brands in an even more human way. At Mondelez, we are committed to delivering the most relevant experiences to our customer base, wherever they may be, and across any channel, device, or screen, including CTV.”
Innovid beneficial campaigns
Innovid has successful campaigns across channels including social, display, video, digital out-of-home, and TV, its focus is on CTV. Innovid has benefited from the growth accounting for nearly half of their video impressions.
The company went public in December and has projected $89 million to $90 million in revenue for 2021 with a roughly 30% year-on-year increase. Innovid acquired TVSquared intending to help the company build a unified buy and sell-side platform for advertisers.
