Key Highlights
- Feit Electric announces that it has acquired the LIFX brand and promises to support existing products.
- It will release new products of LIFX and evolve the brand’s app and cloud platform.
- This acquisition of the brand LIFX will relieve existing customers, while its continued market presence will help drive industry-wide innovation.
Feit Electric has swooped in to keep the lights on at LIFX. Earlier this year, the parent company of smart lighting firm LIFX, Buddy Technologies, went into administration.
Good samaritans quickly got to work writing guides for LIFX customers on locally controlling their lights if the firm’s servers are switched off. Fortunately, it doesn’t look like they will be required.
Feit Electric, a global lighting firm, has acquired the LIFX brand and promises to support existing products. The president of Feit Electric, Alan Feit, said that this acquisition is about fueling the LIFX vision of reinventing lighting.
LIFX concentrated on the user experience, saying we deserved something better than the dull old light bulb. And then they delivered! LIFX products offer industry-leading bright, vibrant colors, the most fantastic features that are fun to use, and many advanced control options while making it effortless and intuitive.
They are excited to keep that momentum going with even more revolutionary products and new app features deserving of the LIFX brand.
Feit Electric says it will launch new LIFX products and evolve the brand’s app and cloud platform.
The acquisition of the brand LIFX will relieve existing customers, while its continued market presence will help drive industry-wide innovation.
An anonymous employee of LIFX wrote on the Reddit community page that they hope this move for the brand will reassure users and customers who have been annoyed in the last few months about the continuity and continuation of the LIFX ecosystem and experience.
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