Key Highlights
- According to data and analysis in the 2022 B2B Distribution Report from Digital Commerce 360, the business market of the US economy across all sectors is undergoing a digital transformation.
- That transformation by all types of organizations and sizes is being driven by digital commerce.
In the last three years, events organized, including a global pandemic, supply chain disruption and other major changes, have caused business organizations to perform better, faster, and more efficiently to serve increasingly larger numbers of digital-first customers.
Distributors Utilize E-commerce To Grow Market Share
The distributors and wholesalers learning and living e-commerce will turn first-time digital buyers into loyal return customers. They will take ecommerce sales and market share away from competitors that are not changing with digital times.
In 2022, ecommerce continued to increase for business-to-business distributors and wholesalers. According to the Department of Commerce and Bureau of Labor Statistics, about 630,000 distribution companies in total are operating in the US.
Collectively, those companies are on track to increase their sales to $8.000 trillion in 2022, based on a projection from Digital Commerce 360. That is an increase of 20.4% from $6.644 trillion in 2021.
This year, distributors are on track to grow digital commerce in multiple forms, including ecommerce and apps, electronic data interchange (EDI), e-procurement and B2B marketplaces, to $3.811 trillion. That is up 25% from $3.050 trillion in 2021, Digital Commerce 360 projects.
B2B ecommerce alone is on track to increase 25% to $1.400 trillion from $1.120 trillion in 2021, based on a Digital Commerce 360 projection.
An increasing number of distributors are zeroing in on ecommerce and digital transformation to cope with a rapidly changing and increasingly volatile business climate. Since purchasing managers want less traditional sales and customer service channels and increasingly more ecommerce, distribution companies are catering to bigger numbers of digital-first buyers.
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