Monday, December 4, 2023
HomeTechE CommerceAmazon Axes Glow Video-calling Device For Kids

Amazon Axes Glow Video-calling Device For Kids

Key Highlights

  • Amazon confirmed that it would not be selling its video-calling device, Amazon Glow, aimed at kids.
  • They will be sharing updates and guidance with Glow customers shortly.

Amazon confirmed that the company would no longer sell its video-calling device aimed at kids. At its annual hardware event last September, the online retail giant launched a curious-looking product called Amazon Glow that combined video calling with games. Kids can do video chat with their loved ones, and the video-calling device projected graphics that responded to touch.

The $300 device was available only by invitation, but Amazon made it available to the wider public in late March. The company said it would stop selling the Amazon Glow just over six months after its wider rolloit.

A product page for Glow on the website of Amazon showed the device was “currently unavailable.”

Amazon spokesperson Tim Gillman said they think big, experiment, and invest in nw ideas to delight customers. They also continually evaluate the progress and potential of their products to deliver customer value and regularly make adjustments based on those assessments. They will be sharing updates and guidance with Glow customers soon.

Bloomberg reported earlier that Amazon decided to halt sales of Amazon Glow. The decision is taken because Amazon curtails spending across the company amid fears of an economic downturn and slowing retail sales.

Amazon is freezing hiring for corporate roles in its huge retail organization, reassessing expansion in some areas of its fulfillment network. The company has also recently wound down projects that were not performing well as it had hoped, including its Amazon Care telehealth service and several physical store chains.

Amazon typically unveils a smattering of devices at its annual hardware events, many of which incorporate its Alexa virtual assistants, such as voice-activated microwaves and glasses. Its also been known to end products that fail to gain traction, like the Echo Loop smart ring.

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