Key Highlights
- Amazon launches a same-day delivery service for its Prime members by adding a few brick-and-mortar retail brands.
- The partnership allows the company to deliver the products even faster to its customers.
On 1st Aug 2022, Amazon added a handful of brick-and-mortar retail brands to its same-day delivery offering for Prime members. It offers same-day delivery from apparel stores like PacSun, Diesel & Superdry, and vitamin retailer GNC in almost ten cities across the United States.
Amazon also announced that the same-day delivery is free for Prime members when they spend $25 or more, or $2.99 if they spend less than $25.
Few participating retailers also give buyers a choice to order items online and collect them at the store.
It was reported that Amazon was testing a similar model with its Flex delivery drivers, wherein they would fetch packages from mall-based retailers and drop them off at the doorsteps of customers.
The company continues to invest more for same-day delivery in some areas and to make it default for its Prime members. For the same, Amazon has expanded the count of one-day eligible products to thousands of items that can be delivered in a few hours.
Need For Same-Day Delivery Service
Customers are highly demanding speedy delivery from online retailers, as revealed by the explosion of ultrafast grocery platforms in the previous year. As a result, retailers have also jumped on the trend by partnering with on-demand delivery providers such as DoorDash, Uber’s Postmates, Instacart, UPS’ Roadie, and Target’s Shipt. The partnerships mean customers can frequently get a new t-shirt or dress within hours.
Retailers will fulfill orders from inventory in their stores with the new partnership, and a Flex delivery driver will pick them up from the retailer. This process allows Amazon to get online purchases to buyers’ doorsteps even faster.
Amazon is not the only company looking beyond warehouses to fulfill e-commerce orders. Walmart and Target are tapping into their large brick-and-mortar footprints to speed deliveries to expand their e-commerce market share.
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