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VMware Launches Updated Partner Connect Program For Multi-Cloud Opportunity

Key Highlights

  • VMware launched an updated Partner Connect program to support the multi-cloud opportunity.
  • This new program recognizes and rewards partner accomplishments.
  • The program includes automated insights and expanded practice development to enable partners to transition to as-a-service/subscription models.

VMware has launched an updated version of its Partner Connect program aimed at helping partners successfully navigate the multi-cloud opportunity. 

The new platform is designed to support today’s cloud services and solutions-centric business models, align partner enablement, practice development, and incentives to critical business outcomes, and open more opportunities to create value across the complete customer lifecycle. 

The Partner Connect program currently includes a unified, flexible points-based program, which recognizes, aggregates, and rewards partner accomplishments across transactions, service delivery, capabilities, and specializations. In addition, partners can earn points for achievements in both training and innovation, from foundational capabilities to differentiated services and intellectual property. 

Updates To The Partner Connect Program To Support Multi-cloud Opportunity

Below is the list of updates to the Partner Connect program that is now available for partners.

  1. Unified, Flexible Points-based Program
  2. Rewarding Partner Investments and Capabilities
  3. New Automated Insights
  4. Expanded Practice Development

Unified, Flexible Points-based Program

VMware Partner Connect now offers a unified, flexible points-based program that connects partner programs and value-added activities in one universal point system. The new structure recognizes, aggregates, and rewards partner accomplishments across transactions, service delivery, capabilities, and specializations, regardless of how partners choose to go to market.

Rewarding Partner Investments and Capabilities

Partners can earn points for achievements in both training and innovation, from foundational capabilities to differentiated services and IP. Track-specific criteria reward partners with incentives and benefits as they grow their VMware practices and progress in Partner Connect.

New Automated Insights

The partner dashboard has been completely overhauled, offering a robust, self-service experience. Partners can customize views to track history, performance, and progress toward capabilities, specializations, and next-level availability. The new platform also provides automated insights, enabling partners to know exactly where they stand across program metrics at any time.

Expanded Practice Development

VMware Ignite, a partner practice activation and development program funded by VMware, is now available to all partners across all routes to market. Ignite offers a uniquely structured end-to-end practice development framework that is rigorous, time-bound, flexible, and robust. Thousands of partners have already benefited from the program, building capabilities and accelerating growth.

Benefits Of The Partner Connect Program To VMware Partners

VMware is also rewarding partners for their investments and capabilities. The revamped program includes new automated insights and expanded practice development, enabling the company to help partners transition to as-a-service/subscription models, expand their services portfolios, and better leverage their investments. 

VMware’s updated Partner Connect program will help partners grow their practices and progress in Partner Connect while earning incentives and benefits corresponding to their training and innovation achievements. 

VMware Empowers Partners To Drive Growth With Multi-cloud Opportunity

By focusing on the multi-cloud opportunity, the company empowers partners to drive growth by providing their customers with the tools they need to migrate applications to the right cloud, automate and secure the software supply chain, and control spending on spending on private and public cloud infrastructure.

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