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HomeBlogThe Cardiac Care Startup That Landed On $20M For Virtual Rehab Services

The Cardiac Care Startup That Landed On $20M For Virtual Rehab Services

Moving Analytics is the leading cardiac care startup and provides rehab services through its programs. Movn is the first product from Moving Analytics, a virtual at-home intervention program for high-risk cardiac patients. It is declared to be “the most clinically validated” cardiac rehabilitation program on the market. The existing online-based programs either address other international markets, such as Heart2Heart or work only with specific current insurance partners, like Henry Ford Health.

Participating in a virtual cardiac rehab program is suggested for all patients who have recently had a cardiac event such as a heart attack, admission for heart failure, heart surgery, or another qualifying cardiac diagnosis.

One of the significant aspects of cardiac rehab is equipping patients to maintain the progress they established in the program for life after graduation. In virtual cardiac rehab, patients initiate and finish their program in their homes and community, where they are already familiar with daily activities. Therefore, it is expected that going into the maintenance phase of cardiac rehab will be a smooth transition for the patient.

Two undergraduate friends, Harsh Vathsangam and Shuo Qiao, founded Moving Analytics, the cardiac care startup. They met their third co-founder, Ade Adesanya, at the University of Southern California. Three of them had all immigrated to the United States hoping to become engineers, but soon after, their goal turned into having a “data-driven approach to making a dent in healthcare.

The Irvine-based company focuses on providing recovering heart attack and heart disease patients an at-home alternative to care with guided support over a 12-week course.

Points By One Of The Co-Founders Of Moving Analytics, Adesanya

Adesanya said that a significant part of the program is that they provide empathy to the patients around. They encourage the patients by saying, “Hey, we know this is a major event that has happened to you, this is not the end of your world and there are a lot of things you can do, if you follow our guidance to actually get a stronger heart.”

Throughout the rehab course, every patient is provided with a cellular-enabled scale, an American Heart Association information book, a Bodytrace blood pressure cuff, exercise bands, and a Garmin fitness tracker to help monitor and track their progress.

The cardiac care startup is a healthcare provider and contracts with various insurance partners. A few of the insurance partners of Moving Analytics are Kaiser Permanente, Allegheny Health Network, and CDPHP. Currently, the cardiac care startup operates in 14 states with approximately 4,000 patients. If a cardiac patient opts for at-home care, they are referred to the Movn team.

Heart disease is the leading cause of death in the country, accounting for about 25% of deaths. Yet, fewer than 20% of eligible cardiac rehab patients enroll in a program. According to the study published in the Journal of the American College of Cardiology, patients who also engage in cardiac rehab reduce the risk of dying from a heart attack.

The cardiac care startup claims to have seen an increase in enrollment and program completion rates across some partners. For instance, At Kaiser, figures show prior completion rates were at 14% and are now at 88%. Similar statistics are shown at other partners.

Adesanya said that he thinks they feel a sense of responsibility with this opportunity to make sure that they can make the world just a little bit better, and essentially, in terms of just work and healthcare, innovation, they can make it a little more inclusive, too.

The cardiac care startup company did not agree to say how much their program cost but claimed to offer a “cheaper” alternative to traditional in-person sessions. The average price of an in-person session is approximately $240, according to a study published in the National Library of Medicine.

Movn has convinced investors as they have secured $20 million in a Series A funding round led by Wellington Access Ventures and Seae Ventures, with participation from Philips Ventures. According to the cardiac care startup, the investment is coming in the form of all equity though they declined to share at what valuation.

Co-founders Adesanya and Shuo Qiao discuss business expansion in the Moving Analytics office.

The cardiac care startup Moving Analytics has raised $30 million. It will use the new funds to expand its coverage across all 50 states, hire staff and begin implementing bilingual programming to serve marginalized communities better.

What Is Virtual Rehab Service?

The global pandemic has meant a significant shift in medical care, with more physicians and patients turning to telemedicine to treat non-urgent conditions.

Telemedicine has been used for much more than simple check-ins with the primary care physician in the last 18 months. It is currently being used to assist with addiction treatment via virtual rehabs.

After hearing the term “rehab,” you may picture clinics where people with addiction go to remove themselves from triggers and concentrate their energy on 24/7 care and recovery.

With virtual rehabs, patients who live with addiction dial into secure platforms to access their treatment, group sessions, therapists, and other types of recovery treatment, all from the comfort of their own homes.

One of the most glaring differences between telehealth rehab and inpatient rehab is the absence of 24/7 monitoring, which may be helpful for some clients but a deterrent to others.

More About Moving Analytics, The Cardiac Care Startup

Moving Analytics, the cardiac care startup, was initiated with the mission to conquer cardiovascular disease as the leading cause of death by empowering people with the tools to adopt healthy lifestyles. The diverse team as they leverage their collective skill and experience in areas such as health, design, and engineering. The entire team focuses intently on improving their patient’s health outcomes, care coordination, engagement, and retention daily.

Moving Analytics aims to increase access to care for patients with heart disease, serve at least a million patients a year through their programs, and build a company that makes a permanent impact in health care with a legacy.

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