Key Highlights
- On 25th September, Electronics major Samsung India said it had sold around 12 lakh Galaxy smartphones worth more than INR 1,000 crore on the first day of festive online sales at Amazon and Flipkart.
- Samsung has cut down prices of Galaxy series smartphones in the range of 17 to 60 percent for the festive season sales.
Samsung said in a statement that on the first day of online festive sales, Samsung sold more than 1.2 million Galaxy devices, creating a new record in India. Samsung Galaxy smartphones were among the devices in demand. In terms of value, Samsung sold Galaxy devices worth over INR 1,000 crore in 24 hours.
Samsung has cut down the prices of smartphones such as Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, M32 Prime Edition, Galaxy M33, and Galaxy M13. The company has announced discounts for the premium Galaxy S22 series of 17 to 38 percent.
Samsung said that on the first day of Amazon’s Great Indian Festival, Samsung was the number 1 smartphone brand, with every third smartphone being a Galaxy.
On the first day of Flipkart’s ‘Big Billion Days’ sale, Samsung said it doubled its market share on the platform. It added that with a strong start to the festive season sales, Samsung is set to consolidate its 5G and whole smartphone leadership in the country.
As per the market research firm IDC, Samsung had a 16.3 percent market share in the second quarter of 2022, with shipments of 5.7 million units.
According to the IDC’s Worldwide Quarterly Mobile Phone Tracker report, Chinese brands occupy the top three positions in the Indian smartphone market, with Realme and Vivo moving up the ladder. At the same time, Samsung fell to the fourth spot in terms of volume.
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