When the Okanagan Valley’s climate delivered back-to-back disasters, Krystine McInnes was faced with a decision that would define her future — and ultimately, reshape what craft CBD could represent in Canada. What began as a devastating blow to one of British Columbia’s largest organic vegetable farms instead became the origin story of Grown Here Farms: a company rooted in regenerative agriculture, transparent business practices, and premium craft CBD grown with uncompromising care.

McInnes never set out to build a cannabis company. Her career began in finance and boutique real estate development before evolving into large-scale organic cultivation. Her own health challenges introduced her to the restorative power of pure, chemical-free foods — a transformation that solidified her commitment to organic farming. For years, her vegetables nourished communities across the region with one belief at the core: when you honour the soil, you nourish the world atop it.

In 2018, a series of climate disasters dismantled the farm’s vegetable operations and made traditional production unsustainable. But instead of stepping away, McInnes leaned into resilience. She shifted her focus to hemp — a crop that thrives under regenerative stewardship and embodies enormous potential as plant medicine. That pivotal decision marked the rebirth of the farm as Grown Here Farms, and the beginning of its evolution into one of Canada’s most trusted names in premium craft CBD.

Love In. Love Out. — A Philosophy That Drives Performance

Today, Grown Here Farms stands as one of Canada’s most respected premium craft CBD producers, serving medical and recreational retail customers across BC, Saskatchewan, Manitoba, and Ontario — and preparing to expand into eastern provinces and export markets in 2026.

McInnes leads with a philosophy she calls Love In. Love Out. It is more than a tagline. It’s a governance model.

In an industry where opacity has long been the norm — irradiated flower, uneven potency, hidden chemical inputs — Grown Here Farms made a different wager: radical transparency as a competitive advantage. That commitment is the heart of the company’s value proposition to retailers, medical providers, and discerning consumers who rely on CBD for trusted effects.

Soil First: Regeneration as a Business Strategy

Craft CBD is only as premium as the soil it comes from. At Grown Here Farms, that starts beneath the surface.

The team cultivates living soil, rich with beneficial microbes, mycorrhizal fungi, insects, and biodiversity — a biological ecosystem that functions similar to the human gut microbiome. Instead of fighting nature with pesticides or chemical inputs, they work with it. Cover crops nourish the soil. Minimal tilling protects its structure. A balanced field biome leads directly to stronger, cleaner, more effective flowers.

“Plants absorb their environment,” McInnes says. “We make sure that environment is healthy, balanced, and vibrant.”

This philosophy extends to the intangible: music, frequency, intention, and care. Throughout each growing season, hemp plants are surrounded by sound therapy and calming energy — an approach that mirrors emerging scientific understanding of how vibrational inputs influence biological resilience.

For business leaders focused on product differentiation, the strategy is clear: nature-aligned cultivation produces measurable advantages in potency, purity, and terpene integrity.

Precision Craft: The Only Spot-Harvested CBD in Canada

If soil is the foundation, harvest is the proof of execution.

Where most outdoor cannabis producers cut entire plants to cure them at once — capturing a wide variability of potency — Grown Here Farms does something no one else has fully committed to at scale: spot harvesting.

Because top flowers mature faster and develop the highest cannabinoid concentration, Grown Here Farms returns to each plant three to four times, hand-selecting only the branches at peak maturity. The rest continue growing in the field, ensuring the entire crop reaches consistent maximum potency.

It is slow. It is labour-intensive. And it is commercially rare.

But it is also why retailers trust the potency consistency behind every batch and every SKU bearing the Grown Here Farms name.

Hand-trimming follows hand-harvesting — preserving delicate trichomes and the terpene profile that customers can taste and feel. In a market where craft quality is often claimed but seldom proven, this approach is a true differentiator.

Radical Traceability: A First-In-Canada Innovation

Perhaps the most compelling display of Grown Here Farm’s integrity is its Cannabis Traceability App — Canada’s first and only fully accessible seed-to-sale transparency platform for cannabis products.

Customers can scan the QR code on their package and see:

• COAs and batch potency data
• Soil and water testing results
• Field inputs and farming practices
• When and where the plant was grown
• And yes — even the playlist the crop listened to

The result? A trust model that eliminates guesswork. As retailers compete for loyalty among increasingly informed consumers, Grown Here Farms equips them with a major credibility advantage.

Trusted Nationwide — With Recognition to Match

The company’s approach is earning national praise and market momentum:

• Best CBD Flower in Canada 2025 — Cannabis Business Insights
• Featured at: Forbes Ag-Tech — Farmer of the Future and Toronto Ag-Tech Investment Forum

Retail performance echoes the accolades. With SKUs steadily expanding across provincial boards and medical-adjacent channels, Grown Here Farms is now recognized for what it has become: a leader in the evolution of craft CBD quality in Canada.

A Fiercely Challenging Market — And a Team Built to Endure

Despite the accolades, survival in Canada’s cannabis ecosystem is no small feat. McInnes is transparent about the realities:

• Market volatility has taken down countless licensed producers
• Broken supply chains create ripple-losses impacting healthy businesses
• Provincial distribution boards act as volume gatekeepers
• Black market competition remains strong due to price and access gaps

Grown Here Farms has endured — not because the conditions are easy, but because its foundations are unshakeable: excellence in cultivation, unwavering product integrity, and operational resilience strengthened by adversity.

“There were moments where I wasn’t sure the business would survive,” McInnes shares. “But we believe in what we produce. Our customers rely on us. That keeps us moving forward.”

2026 and Beyond: The Scale of Opportunity

With growing recognition and expanded listings, the company is entering its next phase:

• Medical expansion in Ontario and across new provinces
• Pre-rolls rolling out in BC, Saskatchewan, and Manitoba
• Oil and gel capsule products planned for early 2026
• Strategic evaluation of international export markets

The message to partners is clear: Grown Here Farms is open for business.

Through collaboration with medical, recreational, and wholesale buyers, the brand intends to scale without compromising the artisanal and regenerative values that define its product excellence.

A Brand That Rebuilds Trust in Plant Medicine

As the Canadian cannabis market matures, differentiation will not come from clever marketing or bold claims — but from authenticity and proof.

Grown Here Farms is positioned for that future. It stands for the belief that premium CBD must be clean, craft, accountable, and aligned with nature. The belief that customers deserve to know what they’re putting in their bodies. And the belief that regenerative farming isn’t just sustainable — it’s superior.

From adversity came clarity. From soil came strength. And from a determined leader emerged one of Canada’s most promising organic craft CBD producers to watch in 2026.

Love in. Love out. It’s not just how Grown Here Farms grows.
It’s how they lead.