FCI London is one of the largest luxury furniture and lifestyle houses in the UK with a 30,000 sq.ft contemporary furniture showroom that displays the most exclusive quality pieces from the world’s best designer brands. 

Established in 1985, FCI London is an independently owned family business with deep roots in furniture design, manufacture and interiors. CEO Firdaus Nagree hails from a family of entrepreneurs. His parents started their furniture business in the UK and called it Furniture Craft. After working for several years at Accenture, Firdaus decided to join the family business to help it grow and evolve. He saw a real opportunity to grow the store into something much bigger. Armed with this new vision and a new showroom, FCI London was born. 

From the beginning, FCI’s focus has been on targeting the high-end, luxury corner of the furniture market and emphasising customer retention. Currently, FCI London is looking at expanding in new directions by growing the B2B side of the business and getting involved in the changing shape of interior design with several innovative platforms. 

Largest Luxury Furniture and Interiors Brand

FCI London is one of the largest luxury furniture and interiors brands in the UK, showcasing over 700 brands under 1 roof in its North London showroom. Most of the furniture brands they work with were artisan workshops when FCI first brought their products to the UK. Today, many of these brands are highly sought-after and recognised throughout the world. 

Besides their luxury furniture range, the company offers a comprehensive interior design service with a team of trained designers. Their clients are spread across a variety of sectors, from high-net-worth individuals and corporates to the general public looking for a key statement price. FCI London also works with a close network of interior designers and has created a range of trade services designed to streamline design projects. 

What sets FCI London apart from its competitors is their customer service. Unlike other companies, they remain a step ahead in catering to customers by taking ownership of all the necessary moving parts in-house. From the installation team and the fixers, to the delivery vans, warehousing and admin, everything is done by FCI teams and nothing is subcontracted out. 

Innovation Incorporated with Technology

Since their establishment, FCI London has emerged as an innovative tech company due to their innovative ability to leverage technology within the furniture industry. They are constantly looking at ways to reinvent their processes, especially when it comes how technology can enhance the customer experience within interior design.

FCI London prides themselves on not having a status quo on how things should be done—they’re happy to try out new ideas even if they sound unconventional. They give equal weight to feedback and creative ideas from all team members, regardless of their tenure, job title or experience level at the company. 

Communicative and Collaborative Environment

When asked about major highlights in FCI London’s journey, Firdaus said that building an incredible team and creating a company culture that makes employees loyal to the organisation are his biggest achievements. “Once I realized how important these two things were and started focusing my decision making based on the culture I wanted, the individuals in my team were able to grow and evolve in an environment which supports them as they support each other,” he adds. 

FCI has created a collaborative environment where all members of the team are encouraged to be inventive and present ideas freely. The company has created a safe culture where failure is embraced as as learning. As a result, the team members are open and communicative and this, in turn, leads to a stream of original ideas which are excellent for business—creating a complete win-win situation. 

Analyzing Challenges and Speculating Accolades

As with any entrepreneurial venture, FCI London has had their share of challenges and struggles along the way. However, the team’s commitment to learning and growthand their unified goal of reaching for the next level has helped them overcome those challenges. 

FCI’s commitment to always improving has earned them various awards, including its best showroom, best interiors brand, best up-and-coming business and many more. However, they don’t consider these awards to be a gauge for their achievements; it’s their customer reviews that tell the true story. In the case of negative feedback, they try to learn from them and work on ways to improve. But overall, it is the positive customer reviews that act as the real measure of the company’s success. 

Creating Transformative Spaces 

FCI London is in the process of building a SaaS platform, a global platform that will revolutionise how people access interior design; from professional advice to how to plan your own space. It will also allow people to optimise their living spaces without spending an arm and a leg, which is huge for an industry that has long been seen as very expensive. 

FCI London aims to transform people’s living spaces in a way that suits their personalities while fitting into their budget and contributing to their overall happiness. Additionally, the company is planning to introduce NFTs as part of their furniture offering will soon accept cryptocurrency payments for products and projects. They are looking forward to the next big thing in interior design and making sure that they’re along for the ride on the first wave. 

“Leaving our imprint on the client’s memory, along with giving exceptional service along the way, is what makes us different.”