- World Gym has announced the appointment of Brea Ballard as Vice President of Marketing.
- She will play a major role in shaping the future of World Gym and maintaining its reputation for delivering exceptional fitness experiences.
World Gym has announced the appointment of Brea Ballard as the new Vice President of Marketing. In her new role, Ballard will leverage her extensive background in marketing and brand management to shape the future of World Gym, ensuring that the company continues to provide exceptional fitness experiences.
With over 25 years of experience in both the fitness and franchise industries, Ballard has held various marketing leadership roles in national franchise concepts for 13 years. She was previously the Chief Marketing Officer for Row House and led marketing for a significant big-box fitness franchisor. She also helped in launching several boutique fitness concepts.
Lewis Stanton, CEO of World Gym, expressed excitement about Ballard’s appointment, stating that her marketing experience in the fitness and franchise industries will help the company make an even greater impact on the health and well-being of its franchisees, staff, and members worldwide. As the fitness industry evolves and adapts to meet the changing needs of its customers, Ballard’s appointment is a significant step for World Gym.
About World Gym
World Gym International LLC is a global fitness franchise with over 200 locations in more than 20 countries and was founded in 1976 by Joe Gold. The fitness brand is known for its high-quality facilities, innovative fitness programs, and world-class amenities.
World Gym offers various services, including personal training, group fitness classes, strength and cardio equipment, and nutritional counseling. They also provide a range of specialized fitness programs, including martial arts, yoga, cycling, and more.
World Gym aims to continue its commitment to providing exceptional fitness experiences and expanding its global reach while remaining true to its core values of quality, innovation, and community involvement.